THE ICONIC ADIDAS ORIGINALS SILHOUETTE GETS A MAKEOVER TO HELP END PLASTIC WASTE WITH ‘STAN SMITH, FOREVER’
Marking the beginning of a new journey for Stan Smith, adidas Originals has committed one of its longest standing and most successful silhouettes to creating a more sustainable future.
For decades, the Stan Smith sneaker redefined what an athletic shoe can be. Representing timeless design, the iconic silhouette remained fundamentally unchanged for over half a century. That is, until today, as adidas Originals announces Stan Smith, Forever. While the look stays the same, from this season onwards, Stan Smith models will become an experimental canvas in adidas’ journey to help End Plastic Waste. In celebration of a new era for the silhouette, adidas Originals returns with three unique iterations of the Stan Smith sneaker.
The first two sneakers in the drop are composed of white PRIMEGREEN uppers, a series of high-performance recycled materials, sat atop white recycled rubber outsoles. The women’s iteration then features printed planet earth inspired graphics, a white heel tab, and an ivory tongue graphic. Meanwhile, the next makeup features embossed planet earth inspired graphics, gold eyelets, and green heel tabs.
Rounding out the trio, the third sneaker features a white recycled PRIMEGREEN upper, which is complimented by the Stan Smith’s quintessential green heel tab and sat atop a white recycled rubber outsole. The classic look is then updated with the addition of planet earth inspired embroidery throughout.
Bringing the sustainability focus full circle, each pair in the collection comes packaged in the classic adidas Originals blue box, which has already been updated to be composed of more than 90% recycled paper.
The three latest iterations of the Stan Smith silhouette launched globally on 8th January 2021 and are available at adidas.com/stansmith.