IN A WORLD now dominated by short-form videos, it is easy to isolate oneself for long periods of time within the confines of the screen of our smartphones. But even with the various streaming applications and easy access to movies anytime and anywhere, the movie theater experience could not simply be recreated.

Entering a cold and dim auditorium as the aroma of buttered popcorn fills the air with an audience that will collectively share emotions, truly the cinema is a one of a kind place.

With recent blockbuster turnouts happening left and right, only goes to show that this is an experience that is wanted more than ever. And with the first-ever Philippine National Cinema Day happening this September 12, Ayala Malls is pulling out all the stops to remind why the cinema experience will never die.

According to Sean Luarca, Ayala Malls’ Marketing Director, going to the theaters is more than just the movies themselves. It has also become a space for families to bond and for friends to get together and catch up. With this in mind, Ayala Malls has been finding creative ways to make going to the movies not just an activity, but an event to look forward to.

Now in its second month, Red Carpet Mondays by Ayala Malls Cinemas offers a Buy One, Get One deal on movie tickets every single Monday. An ideal night for viewers that want to start the week right.

_The Red Carpet Mondays promo runs until November 30, 2026._