The said development was announced through the official Facebook page of the UAAP on December 17.

The competition runs all throughout September to which UAAP executive director Atty. Rebo Saguisag believed it was the perfect time to do so.

“The idea here is to come up with something that will stand the test of time, and to reflect the contemporary sports, the Philippine sports culture, as well as ‘yung brand positioning ng UAAP,” he added. “This logo will represent the UAAP moving forward.”

True enough, Digal was able to capture the essence of the rebranding of the UAAP in the eyes of Philippine traditional sports Sipa.

Digal believed that the national sport “taught us to develop our sportsmanship and values such as camaraderie, fairness, and civility.”

“The colors that represent the participating universities united to bring out the spirit and harmony of the association,” Digal said as stated in the Facebook post. “The logo also embodies the synergy that connects and binds the universities to be united as one to show young athletes how sports bring unity in diversity, equity, and excellence.”

The contest was opened to all 18 years old and above in which the entry of Digal caught the attention of judges Sydney Samodio, McCann World Group Philippines Executive Creative Director, and among other advertising industry executives of the league.

Digal will receive P100,000, a trophy, and a certificate; the second placer John Dairence Capua of FEU will bring home P30,000, and the third placer Marwin Mendoza of Talisay City will take P10,000. 

The other top entries are Alvi Songco of Silang, Cavite, John Bermejo of Caloocan City, God Levi Santiago of Sta. Rosa, Laguna, Ismael Sanchez of Pasig City, University of Santo Tomas student Ralph Rainell Estrella, and Joshua Tuonan of Puerto Princesa City.