WITH Christmas just around the corner, children’s rights group Save the Children launched an online fundraising event that aims to make the holiday season of students who are struggling with their education better.

The fundraising, dubbed as e-Save Natin ang Pasko, aims to support 22 million learners who are experiencing major challenges amid the pandemic such as lack of access to learning materials and internet connection at home.

The proceeds of the fundraising campaign will be used to support the learning needs of children in poor households in Metro Manila, typhoon-stricken places in Eastern Visayas, and the conflict-affected areas in Mindanao.

It will also support children with disabilities and those from indigenous communities and hard to reach areas.

“Even if classes are conducted through distance learning or will resume via face-to-face, millions of children will still need our support as they continue to be deprived of their right to education since their families do not have the means to support their learning needs,” Atty. Alberto Muyot, chief executive officer of Save the Children Philippines, said.

In keeping with the tradition of Christmas caroling, e-Save Natin ang Pasko features “Namamasko po!”,  a group activity by schools, families, and companies showcasing their musical talent and creativity.

eSave Natin ang Pasko will also conduct a digital concert dubbed  “Awit para sa mga Bata” in December featuring famous singers who will serenade the audience in the Philippines and abroad with Christmas songs.

The digital concert will be produced by theater artists Menchu Lauchengco Yulo and Michael Williams, together with Save the Children Philippines’ Bianca Elizalde.

e-Save Natin ang Pasko also promotes the importance of a nurturing home through the “Mapagkalingang Tahanan” advocacy where every member of the family, especially children, receives the support they need so they can learn, survive, and feel protected.

“Mapagkalingang Tahanan” emphasizes the critical role of parents, guardians, and caregivers in the continued learning of children. It also aims to provide them the knowledge and skills so that they can facilitate their children’s learning.

Donors and participants who will pledge their support to eSave Natin ang Pasko will receive tokens of appreciation and a chance to be featured on the social media pages of Save the Children and its Ambassadors Katarina Rodriguez, Xia Vigor, and Ria Atayde.

“Education empowers children especially those in dire situations, and supporting their learning needs will save their lives and their future,” Muyot said.