THE UNIVERSITY of Santo Tomas has been honored with the Agora Marketing Education of the Year Award by the Philippine Marketing Association (PMA) for its exceptional contributions to marketing education.

According to PMA, the award recognizes institutions that excel in equipping students and professionals with advanced marketing knowledge, industry insights, and practical skills essential for success.

UST’s Department of Marketing Management, under the College of Commerce and Business Administration, was recognized for its strong industry collaborations with Philippine Bank of Communications, McCormick, and Philippine Transmarine Carriers, Inc., which entrusted marketing research initiatives to the university.

UST is also enhancing its Digital Marketing or Advertising course by integrating a certification from the Digital Marketing Association Academy, further strengthening its curriculum.

The university has organized major marketing events such as STRATMARK 2024, L’Oréal Career Camp 2024, and Marketing Confluence, along with collaborations with the TOMASINNO Center to support product-market fit, commercialization, and business model development.

Recipients of the award “demonstrate excellence in curriculum development, student engagement, experiential learning opportunities, and faculty expertise, setting a high standard for marketing education nationwide and preparing marketing leaders to excel in their careers.”

In 2016 and 2022, UST was also hailed as Marketing School of the Year by PMA. In 2022, JA Philippines granted UST the same recognition.