THE UNIVERSITY of the East has announced the appointment of marketing professional Danica Magat-Celario as the new Director of its Marketing and University Relations Department.

Celario brings more than 16 years of experience in higher education marketing, strategic communications, and institutional engagement to the university.

She officially assumed office in June 2026, succeeding former UE Marketing and University Relations Director Edilberto Sulat Jr., who retired after 24 years of service to the university.

Welcoming Celario to UE, President and Chief Academic Officer Zosimo Battad expressed confidence that her extensive experience and collaborative leadership style will strengthen the university’s communications and stakeholder engagement as UE prepares to celebrate its 80th founding anniversary this September.

“We are pleased to welcome Ms. Danica Magat-Celario to the University of the East. Her extensive experience in higher education marketing and communications, together with her collaborative approach to leadership, will strengthen our engagement with our community and partners. We look forward to her contributions in advancing initiatives that support our mission and uphold the values that have guided UE for eight decades,” Battad said.

Celario spent much of her career leading institutional marketing communications, digital engagement, and strategic planning initiatives in the higher education sector. Prior to joining UE, she served as Marketing Manager of the Center for Strategic Marketing and Communications of Lyceum of the Philippines University Manila.

“I am honored to join UE at such an important milestone in its rich history. I look forward to collaborating with the entire university community to deepen connections, engage our stakeholders, and champion the core mission that has defined UE for 80 years,” Celario said.

Her extensive background covers strategic communications, multimedia and digital platforms, market research, event management, and quality management systems. She is also a trained ISO Internal Auditor and previously served as a faculty member under the Expanded Tertiary Education Equivalency and Accreditation Program, where she taught courses in marketing management, strategic marketing, e-commerce, and Meetings, Incentives, Conferences, and Exhibitions (MICE).

As Director of the Marketing and University Relations Department, Celario will oversee UE’s stakeholder engagement and strategic communications initiatives. She will work closely with academic and administrative units to strengthen the university’s institutional presence and ensure that its communications remain proactive, collaborative, and aligned with its core values of excellence, integrity, and social responsibility.

Celario holds a Master of Business Administration and a Bachelor of Science in Business Administration major in Marketing Management.

Her appointment highlights UE’s continuing commitment to providing socially relevant and nation-building education as it enters its eighth decade of service.