THE COLLEGE of Communication of the Polytechnic University of the Philippines lauded the students behind an anti-smoking campaign advertisement that is being used by the Department of Health.

It said that students from the school’s Advertising and Public Relations Department conceptualized the “Co-Op to Quit” campaign which promotes a smoke-free lifestyle among Filipinos.

“CONGRATULATIONS To our BAPR students behind the production of the ‘Co-Op to Quit’ campaign – now being used by the Department of Health,” COC said on Facebook.

“Two thumbs up to this very significant and noteworthy accomplishment of our BAPR students!” it added.

The campaign also won in the local advertising competition dubbed as ‘Adsiklaban.’

It was the first Public Service Announcement  produced by BAPR students to reach national audience.