PRESIDENT Ferdinand “Bongbong” Marcos Jr. on Saturday urged the media to utilize their platform in promoting media and online literacy and advocate child sensitive content.

“I enjoin all Philippine TV networks, artists, and journalists, among others, to wield your power and utilize your platform in promoting media and online literacy and advocating child-sensitive content,” the President said in his speech delivered by Presidential Communications Office (PCO) Secretary Cheloy Velicaria-Garafil during the Anak TV Seal Awards.

“Continue to work with this Administration in shaping a more positive, nurturing, and inspiring media landscape for Filipino children by expanding your awareness of the needs of your young audience,” the President added.

Marcos emphasized the role of older generations in shaping the behaviors and values of the youth.

“It is worth mentioning that the younger generations learn social behaviors by observing adults and role models. So, let us provide them with the necessary guidance in their consumption of media, and encourage them to watch shows that will teach them how to engage effectively with their peers, elders, and communities,” Marcos said.

The Chief Executive commended Anak TV for recognizing outstanding child-friendly television programs that play a role in the creation of a new generation of socially conscious Filipinos.

Anak TV Seal Awards is a national award given by various stakeholders, including parents, educators, businesses, and media organizations, to programs that promote responsible TV viewership through child-sensitive and friendly show formats.