DE LA Salle University-Dasmariñas’ #TakeTheChance campaign was the second runner-up in this year’s PANAnaw of the PANAF Brand Communications Students’ Competition.

The university said that #TakeTheChance was designed for The Travel Club and targets the youth, affluent moms, seasoned travelers and hardworking digital nomads “to break barriers and to take the chance to journey to new beginnings with confidence and excitement.”

The main team of the campaign was composed of Yvette Cyril Gabriana, Jericho Flores, Kristin Ann Artillaga, Reign Angela Sebaga, and Nadia Zamrawi.

The backup team included Carl Brix Laverez, Jazmine Cruz, Pauline Gee Matulac, Jean Ricci Nivado, and Zachary Mace Corpuz.

PANAnaw is an annual event of the Philippine Association of National Advertisers Foundation where the country’s top marketing students in different colleges and universities are given the chance to conceptualize, design, and present a brand communications plan that incorporates the different communication theories learned from school into a strategy that is well-worth using for an actual marketing campaign.

The competition is especially geared toward the professional advancement of young marketing students and serves as a battle arena for future marketing practitioners.