The fondly familiar howl of the Big Bad Wolf is about to echo once more, marking its final appearance in Metro Manila for the year. The world’s largest traveling book fair is set to make its grand return to The Filinvest Tent from October 2 to 13, 2025. With a staggering collection of over two million books, this highly anticipated event is more than just a book sale for the dedicated “Wolfies” who eagerly await it, but a vibrant movement for literacy.

Beyond the thrill of the hunt for a new read, the Big Bad Wolf’s mission takes on a deeper significance in the Philippines. A closer look at recent data from the Philippine Statistics Authority reveals a gap in functional literacy, which isn’t just about the ability to read words, but the aptitude to truly comprehend and apply them. The PSA’s 2024 findings, which noted that two out of every nine literate Filipinos struggle with comprehension, underscore a “hidden learning crisis” that initiatives like the Big Bad Wolf directly address. By not only making books affordable but also fostering a culture of reading for pleasure and understanding, the book sale moves beyond a simple transaction. It becomes a vital tool in cultivating a nation of readers who don’t just consume information but truly engage with it, sparking a lifelong love for learning that transcends academic requirements.

It’s a mission that resonates deeply in a nation where the passion for reading is palpable. As shared by Bernard Lee, Business Director of Big Bad Wolf Books Malaysia, the Philippines has long been a key market, growing into their second-largest worldwide. The warm reception is a testament to a receptive and growing community hungry for accessible knowledge.

“Big Bad Wolf has never been just about selling books. It is a company with a purpose and a mission. Our motto is ‘changing the world one book at a time,’ especially for students and the people who want to learn, expand their knowledge, and culture,” Lee said. The Big Bad Wolf also engages in social good through its Red Readerhood program, which has partnered with local organizations to donate books to underserved communities.

In addition to the famously low prices, this year’s sale at The Filinvest Tent promises a vast and diverse selection, from pulse-pounding thrillers and swoon-worthy romances to educational materials and enchanting children’s books. Now comes with specially curated sections, the sale is designed to cater to every kind of reader, ensuring that no one leaves empty-handed.

The operating hours are a reader’s dream, with doors open from 10:00 AM to 10:00 PM on weekdays and extending until midnight on weekends, providing ample opportunity for visitors to browse the towering stacks and hunt for hidden literary treasures.

As it  makes its final stop in Metro Manila for the year, the Big Bad Wolf proves that books belong in every home and in every hand, extending a heartfelt invitation to readers of all ages: come be a part of this global movement for literacy and experience the simple, transformative joy of reading like never before.

So, mark your calendars, grab your biggest bag, and prepare to be part of the pack from October 2 to 13, 2025.