So natouch ka BECAUSE?” uttered by the Queen of All Media, Kris Aquino. The word ‘because’ was given a whole new meaning as it rose to be a meme in social media. Online users never fail to incorporate this earworm of a tagline when asking about the why’s in their conversation. This prompted the netizens to use because in a funny manner in any situation whether in a serious note or not. The word Because is one powerful phrase, it gives more depth as to why things are done the way they should be done. A way to persuade one’s mind in order to do or believe in a thing you want them to see value on.

In today’s quarantined world, our lifestyle has been retracted from physical to digital. Various businesses have emerged from individuals who became affected by the pandemic. Their why’s became the driving force to create a business in spite of the pandemic. This became the main inspiration of the 3rd year marketing students of San Beda for their Entrepreneurship marketing subject. Entitled ” Magbbusiness ka Because?” a mixture of entertainment and information in a world where we ourselves have been the focus. Inspired by Kris’ memeable tagline and the question that is relevant in the contemporary. Happening on May 5th from 8-12nn, this fun- filled insightful event would not only consists of games to amp things up but also be joined by Mr. Ryu Policarpio , owner of Policarpio Worldwide trading services and MR. COOL and Mr. Franz Karl S. Gallo, entrepreneur and business owner of 1740 Coffee Genesis. Sharing their stories of why they made up their brand, and how did they managed to adapt their business in this pandemic world.