The Gist

HOW UKRAINE USES SOCIAL MEDIA TO RAISE ITS DEFENSE

/ 27 March 2022

Ukraine is using social media to spread awareness across the world about Russia’s invasion and the country’s strive for freedom.

In a video, the President can be seen taking a selfie-style video on his phone from his office in Kiev. He has recorded many videos since Russia invaded Ukraine on February 24, and this one is one of them. Zelenskyy wants to rally his besieged country. The video was uploaded at xxxx.

It was shot in landscape mode instead of portrait mode, which is more common. This gives viewers a wide field of view that includes the ornate doors and hallways that Zelenskyy walks through, as well as other parts of the building.

Zelenskyy wears a green sweatshirt and moves with purpose. As he moves into a new room, the shot changes a little. The president is being filmed by another camera, which is likely to have a professional lens on it. Because his selfie was taken in landscape mode, there is no sudden change that distracts the viewer.

It used to be that we said, “Monday is a hard day,” says the charismatic president from a desk flanked by flags that make us feel proud. In this country, there’s a war, so every day is Monday.

[Embed Tweet: https://twitter.com/Quicktake/status/1497569783642001416?s=20&t=R0y-Y10TyAn7zQRaM6EmiA]

Selfie videos of Zelenskyy on the streets of Kyiv have always shown off his charisma. On Wednesday, the wartime president asked Congress for more help. His constant presence, especially on social media, shows how well the Ukrainian government knows how to get its message out to both citizens and the rest of the world. There is a lot of Ukraine’s social media around, and it’s changing how the world sees the war that Vladimir Putin started in the country.

Zelenskyy has called Russia’s attack “a war against Europe,” and more than 3 million Ukrainians have fled the country since then because of the attack. Russia’s military has bombed cities in Ukraine and other places. Numbers are hard to come by, but US officials say that thousands of people from both countries have been killed.

Analysts say that the Ukrainian government’s ability to use social media to shape its message has helped it get the support of countries around the world. In addition to videos, the government tweets and makes memes. Russia has been hit with more sanctions than any other country in history. They’ve also made people want to show their support for McDonalds, Coca-Cola, Starbucks, and other companies that have stopped working in Russia.

Since the start of the war, Ukraine’s official social media accounts have seen a big increase in people following them. Almost 6 times as many people follow the country’s Twitter account now than before the war, says Social Blade. When Zelenskyy set up his Instagram account, more than 6.5 million people signed up to follow him in the last month.

A lot of people seem to like and retweet posts that use memes and other types of internet humor, rather than just videos or text. When the Ukrainian government made a meme about Toby McGuire, it got 87.3 thousand likes and 11.7 thousand retweets. In contrast, a video that called Russian officials liars got 22,000 likes and just under 5,250 retweets in the past.

A professor of political communication at the University of Warsaw says that Ukraine’s focus on social media instead of TV and publications has been a big reason why it has been able to do so well.

Annusewicz said in a Zoom interview that “everyone can hear it because it’s seen all over the world.” Zelenskyy says that if he had used national TV, “no one would listen to it.”

In order to get its message out, Ukraine’s media team hasn’t been afraid to talk about the bad things that happen there. It’s used social media to show people how powerful Russian missiles are and how much damage they do to people. Video: Zelenskyy used the video in his speech to Congress to ask for US help in setting up a no-fly zone over his country. It was set to soaring strings. It also went on Instagram, which is owned by Meta, which makes photo-sharing apps.

President Joe Biden approved $800 million in new military aid right after he gave the speech. This money will buy drones, anti-aircraft systems, and anti-armor missiles, among other things.

On Twitter, Ukraine’s tech minister, Mykhailo Fedorov, wrote an open letter to Apple CEO Tim Cook, asking him to block the Apple store in Russia. He asked him to do this. Fedorov also asked Tesla CEO Elon Musk on Twitter for Starlink internet satellites, and he did the same thing. Apple has shut down its stores and the App Store in Russia, and Starlink has sent satellites over from the United States to the country.

Russia has blocked social media sites like Facebook, Twitter, and Instagram in order to keep messages from getting to its citizens. Some people, however, seem to be able to get around the ban. Instagram is one of the most popular apps in the country, with around 65 million users. This has led to a big rise in the number of people who want to use a VPN.

In an interview with CNET, Ukraine’s deputy minister of digital transformation, Alex Bornyakov, said that while Facebook and Twitter could be used, the government tried to get in touch with them. It’s less easy to get in touch with them now that Russia has banned the platforms.

Zelenskyy is a great person to talk to about social media right now. The actor-turned-politician knows how important it is to have a good on-screen presence. He doesn’t hide his humanity; anyone who sees him will know that he’s aware of the huge challenges his country faces and the risk he faces if he’s caught. Still, though, his dedication to the people has proved to be both captivating and moving.