JHI RENEWS CONTRACT WITH UP MAROONS FOR TWO MORE SEASONS; BACKS TEAM WITH DATA ANALYTICS TECH
For the next two UAAP seasons, the University of the Philippines Men's Basketball Team (UPMBT) will be extending its partnership with Januarius Holdings, Inc. (JHI) and its subsidiary STATS performance apparel.
JHI had become a major sponsor of the team three years ago when UPBMT was still making its way up in the collegiate league.
The company played a part in Maroons’ rise over the last seasons with CEO JJ Atencio funding their overseas training in Serbia, Japan and the US. Moreover, STAT has been the official outfitter of the team.
“We wanted to be part of the dream and help create something that eventually we could all be proud of. Fast forward to today, it’s a completely different situation,” said JHI CEO JJ Atencio.
With the UP Fighting Maroons reaching the finals in 2018 and clinching in a final four finish in Season 82, it stirred up the CEO’s drive to further support the team.
JHI will be providing UPMBT data analytics technology which is used by elite teams in different leagues overseas, Atencio announced.
“What’s exciting for us starting this year is analytics.”
“That’s one of the things we are working on with the team and that’s what we’re looking forward to—how it would help them,” he added.
Present in the memorandum of agreement signing is UP Head Coach Bo Perasol, Team Manager Atty. Agaton Uvero, nowheretogobutUP Foundation Founder Renan Dalisay, JHI Chief Operating Officer Marcy Venezuela, and STATS Chief Executive Officer Edrin Panganiban.
According to Atencio, the team has accomplished a lot these past few years and saying, “the work isn’t finished yet.”
“That dream continues to unfold. Success is a process after all, and we continue to be motivated and encouraged to keep on supporting and being part of this journey—in good times and bad. We think that the next two years will be really good for the team.”