/ 13 June 2021

Nowadays, it is absolutely crucial for any business to adapt and evolve, as well as shift its focus to the younger generation. The youth is now the target market, for any business endeavor, because it is the youth that continues to change with the times. Thus, Bayad Center, the country’s most trusted payments authority has rebranded with a new brand identity, logo and tagline as it connects with the new generation of payers, expands its digital footprint, and further contributes to the advancement of the country’s finance sector.

Now known as Bayad, the brand’s transformation was driven by the company’s commitment to elevate the payment and financial experience of Filipinos. Building on its 20-year history and market leadership, Bayad reinvents itself as a bigger, better, and younger brand to adapt to the evolving financial needs of Filipinos in the face of accelerating digital transformation and recovery from the ongoing pandemic.

And that is why Bayad is going Bigger, Better, Younger.

With the rebranding, the paying public can expect a Bigger Bayad as the company expands its service and solutions portfolio, biller, and channel partner network, as well as its onsite-to-online platform. It is a Better Bayad because all the trusted payment solutions – Bills, Instasure (insurance), Load, Travel, Pay-out (loan disbursement), Withdraw (ATM transactions), Remit, and Med-assist (medical reimbursement) – are now under one name. And finally, it is a Younger Bayad as the brand sports a new look and vibe that resonates with the modern generation of consumers who lead dynamic lifestyles, as they establish themselves or build a good life for their families.

So, for the youth, this is both a lesson in business that you can apply in the future, as well as an assurance that companies are looking out for you, NOW.