THE POLYTECHNIC University of the Philippines’ Junior Marketing Executives held its 63rd Marketing Festival to mark the foundation of its marketing department.

The four-day event themed “ODYSSEY: The Seven Nations” was held online.

“The overall theme of the event is based on the open-world role-playing game Genshin Impact, a representation of a virtual reality world where PUP Marketing Management students can still be together and celebrate despite today’s pandemic,” the group said in a statement.

This year’s festival had seven events — CREATE, ENCHANT, SAGE, ACADEMIA, PORTAL, UNWIND, and BESTOW. These events highlighted the PUP marketing students’ creativity, wit, and camaraderie.

“To showcase these qualities among the students, the PUP JME divided the marketing community into seven groups, representing the seven nations depicted in the game: Anemo, Geo, Electro, Dendro, Hydro, Pyro, and Cryo,” it said.

The celebration started by introducing the “seven nations,” their ideals, and the students behind them.