/ 27 February 2024

MORE than 300 students from the University of the Philippines have registered for a course about international pop star Taylor Swift.

In a report by ABS-CBN News, associate professor Cherish Brillon, the one who will conduct the class, said that the demand for the course is high, prompting UP College of Mass Communication to open another section dedicated to the course.

The course was initially only opened to broadcasting students, but due to popular demand, the college decided to open another class for non-broadcast students, Brillon said in an interview.

“The demand went as high as 300 students who wanted to enlist for the course, so two days before the enrollment ended, we decided to open another class of 25 students for those who are not Broadcast Communication students,” Brillon said as posted on ABS-CBN website,

The course about Swift will be an elective under the BA Broadcast Media and Studies in the second semester of the Academic Year 2023-2024.

The course will focus mainly on the conception, construction, and performance of the 34-year-old music idol as a celebrity. Her story can be used in class regarding media’s relationship with class, politics, gender, race, and success and mobility.

Courses about Swift are nothing new as schools like Stanford University, New York University, and Harvard, among others, have also offered courses about the artist.

The Philippines has been Swift’s biggest market. In 2022, Quezon City ranked as one of the artists’ top listeners at no. 5 behind cities like London, New York, Sydney, and Melbourne.