Globe is reinforcing its commitment to provide dependable, life-saving connectivity as it marks a historic entry into the top 10 strongest telecom brands worldwide.

The 2026 Brand Finance Telecoms 150 report identifies Globe as one of the world’s most resilient operators, awarding the company an AAA brand rating and a Brand Strength Index (BSI) score of 86.4 out of 100. For Globe, this elite ranking serves as an affirmation of how the company provides  connectivity to its customers, being consistently reliable for Filipinos, regardless of geographic or economic challenges.

London-based Brand Finance is the world’s leading independent brand valuation consultancy. Since 1996, it has quantified the value of over 5,000 brands annually. As a regulated firm certified with ISO 10668 and ISO 20671 standards, its methodologies are transparent and auditable. Its “AAA” rating is a globally recognized benchmark for exceptional brand health and commercial strength.

“Philippine telecom brands are proving that the country’s digital momentum is being driven not just by network expansion, but by their ability to innovate around fiber, mobile data, and customer-centric digital services. The brand strength and brand value gains made by Globe signal a sector that is shifting from infrastructure investment to value creation, strengthening the Philippines’ position as an emerging leader in Southeast Asia’s digital economy,” Brand Finance Managing Director for Asia Pacific Alex Haigh said.

Service Beyond Borders

Globe is currently putting its world-class infrastructure to work by providing proactive support for Filipinos in the Middle East. Utilizing its extensive international roaming partnerships, strengthened by its global brand equity, Globe has activated automated relief for customers in high-tension areas to ensure they remain connected to their loved ones and government hotlines.

Eligible customers in affected regions are receiving complimentary data, call, and text increments. This initiative ensures that communication remains open during regional emergencies, reflecting Globe’s core purpose of being a dependable partner for the Filipino people.

“Our standing among the world’s strongest brands is a testament to the trust our customers place in us every day,” said Carl Cruz, President and CEO of Globe. “Whether we are supporting a family through a crisis abroad or providing internet access to a remote village at home, we are focused on ensuring that our network is a service Filipinos can always rely on.”

Innovating for National Resilience

Globe’s jump in global strength is driven by its investment in frontier technologies designed to solve the unique connectivity challenges of the Philippine archipelago. As the first in Southeast Asia to pilot Direct-to-Cell technology, Globe is pioneering space-age connectivity that allows standard mobile phones to connect via satellite. This innovation ensures a vital communication link even in areas where traditional cell towers are unavailable or damaged by external factors.

Beyond satellite technology, the company continues to prioritize its reach into Geographically Isolated and Disadvantaged Areas (GIDAs). Globe has already operationalized over 700 cell sites in some of the country’s most remote regions, effectively bridging the digital divide for mountainous and island communities. This expansion is complemented by a “seamless home” initiative, where Globe works directly with property developers to integrate high-speed fiber as a standard feature in new residential projects, ensuring connectivity is ready for families from the moment they move in.

“The true measure of our brand is not found in rankings, but in our ability to keep people connected when it matters most,” added Cruz. “We remain dedicated to using our resources to protect and empower every Filipino.”

For more information, visit www.globe.com.ph.