THE DEPARTMENT of Education’s collaborative project with GMA Network bagged the Silver Award in Excellence in Corporate Social Responsibility category at the inaugural Marketing Excellence Awards 2021.

The said category recognizes the best marketing program of an organization for a charity or cause, which should have benefited both parties and had a positive impact on society.

“The whole DepEd family is honored and grateful for our collaborative project with GMA Network. With GMA’s nationwide reach, this partnership has realized our vision of delivering quality basic education anywhere in the country, by all means possible,” Education Secretary Leonor Briones said.

“In this digital age, getting enough resources to ensure a high-quality education for our children is a big problem. This is why we need to foster more partnerships with private companies to close the gap. We need more of these cooperative solutions,” she added.

Last December 2020, DepEd signed a partnership with GMA that paved the way for the free airing and access of DepEd TV episodes in the latter’s digital channel and platforms further strengthening the Television-Based Instruction as a learning modality.

Through DepEd TV on GMA, the department reached millions of learners nationwide.

A Kantar report from Intercontinental Broadcasting Corporation (IBC-13) last December 2021 said that DepEd TV reached around 18 million school-aged viewers aged two to 12 since its launch in October 2020.

“This project captures the spirit of “Bayanihan” and how communal effort transforms our nation. We recognize and salute GMA Network for getting involved in the education sector. Recognizing their impact on our initiatives, they aided us in responding to the needs and concerns of our learners,” Undersecretary for Administration Alain Del Pascua noted.

Based in Singapore, MEA is the premier platform for marketers to highlight their creative excellence, successful strategies, and effective delivery. It is the flagship awards program that rewards and celebrates outstanding work across the marketing spectrum, from creative advertising, PR, and market research, among others.