In yet another industry-leading step, Globe, a frontrunner in telco services and digital solutions in the Philippines, has created a new group to lead the company’s adoption of artificial intelligence, as it consistently innovates to address Filipinos’ daily pain points.

Ernest Cu, Globe President and CEO, announced the establishment of Globe’s AI Development and Enablement Group (AIDE), marking a significant stride towards leveraging Artificial Intelligence (AI) to enhance business operations, service delivery, and customer experience.

AIDE, which will formally start as a group on June 1, 2024, will spearhead Globe’s AI initiatives, focusing on strategic AI planning, development, business integration, and governance.

“To sustain our competitive advantage, we must continuously innovate and adopt new technologies. The emergence of Artificial Intelligence (AI) signals a pivotal shift, promising to revolutionize the way we do business and serve our customers. We’ve begun to see AI’s impact by way of the different teams across Globe having ongoing initiatives to take advantage of its benefits, but it is imperative that we move forward with unified intent and renewed vigor to navigate these new technological frontiers swiftly,” said Cu.

To lead the new group, Globe has named cybersecurity and data privacy expert Anton Bonifacio as its first Chief AI Officer (CAIO). Bonifacio, concurrently the company’s Chief Information Security Officer, is behind some of Globe’s cutting-edge innovations in data protection and cyber defense.

“The creation of AIDE signifies a strategic investment in our technological capabilities and a concerted effort to integrate AI seamlessly into our operations,” said Bonifacio.

Globe has already begun adopting AI into its business operations, leveraging the technology for efficiency and cost transformation. AI is at various stages of implementation in internal processes such as credit and collection, financial reports, and procurement contracts. Globe has also started using AI for customer care and credit scoring.

“We are committed to fostering a culture of innovation and responsible AI use, ensuring that our advancements not only drive business growth, improve service delivery, and enhance customer experience, but also adhere to the highest standards of governance and compliance,” said Bonifacio.

For more information about Globe, visit https://www.globe.com.ph/.