Quietly but significantly, 87% of Globe’s total service revenues now come from data, marking a clear turning point in its journey from traditional telco to digital lifestyle partner.

The continued rise from 85% in the same period last year shows how deeply embedded data has become in the everyday lives of Filipinos—whether for streaming, learning, work, or managing finances. Today’s customers aren’t just using data—they’re building their routines around it. And Globe is meeting them right where they are.

“What we once called the future is now everyday life,” said Carl Cruz, Globe President and CEO. “Data is no longer optional, it’s essential. And Globe is here to ensure every Filipino can move forward with confidence in a digital-first world.”

Mobile and corporate data now make up over 83% of Globe’s total consolidated gross service revenues, while legacy services like voice and SMS continue to fade. This shift reflects what’s happening on the ground: people prefer apps over airtime, messages over texts, and streaming over scheduled programming.

In line with this digital pivot, Globe is encouraging very high-speed digital subscriber lines (VDSL) customers to take advantage of the free upgrade to GFiber. This is part of Globe’s ongoing efforts to modernize its network and fully transition to fiber technology which offers customers a faster and more stable internet experience at home.

Recent studies support this behavior. As of early 2024, 91.4 million Filipinos were active on Facebook Messenger, showing a clear preference for app-based communication over traditional SMS. Streaming is now the go-to for content, with a Film Development Council of the Philippines and De La Salle University study revealing that 67% of Filipinos watch movies via streaming services, while only 21% still go to cinemas. A separate report also shows that nearly 73% of internet users regularly watch online videos, from music to educational content—affirming that on-demand, digital-first habits are now the norm.

The momentum is just as strong at home. GFiber Prepaid has seen over 12x growth, with customers showing strong engagement and loyalty. Reload rates continue to be the highest in the prepaid fiber space, proving that families want flexible, reliable internet—on their terms.

On the enterprise side, businesses are investing more in digital tools, from cybersecurity to cloud services, as they adapt to a more connected economy.

“This isn’t just a business transformation, it’s a shift to how we serve,” Cruz added. “We’re no longer just providing connectivity. We’re helping people and businesses make the most of the digital world.”

As Globe continues to expand its network and digital platforms, the focus remains clear, put people first, and the numbers will follow.