THE TECHNICAL Education and Skills Development Authority encouraged its information officers to tell stories that stir hope among the beneficiaries who availed of its training programs.

During the “Digital Storytelling” Seminar Workshop of the agency’s information officers last October, TESDA Deputy Director General Aniceto Bertiz III underscored the need to publish and produce stories that uplift and inspire trainees to aspire for a better life.

“With the emergence of digital content, it is important to upskill our information officers with up-to-date information and techniques when it comes to content production. With this, we’ll be able to develop digital contents about our programs, projects, and services that the public can relate to and avail of,” he said.

“More than just looking for episodic stories of inauguration and launching ceremonies, or even episodic stories of success and accomplishments, we also need more ‘stories of hope’ of how we are impacting on the lives of our people, especially those who marginalized and disadvantaged,” he added.

The seminar workshop entitled “Let’s Get Digital! Communicating our TESDA Stories” was attended by 130 information officers.

It aimed to reintroduce storytelling to encourage sharing of best practices in digital content production and to produce digital content materials about TESDA advocacies.

The agency invited resource speakers who are experts in media and communication.

“In the era of tiktokers and youtubers, we also need to animate technical vocational education and training, and make it more relevant and meaningful to ordinary people and our industry partners across all stakeholders and sectors,” Bertiz said.

Director General Danilo Cruz emphasized the important role of TESDA information officers in informing the public about the agency’s programs, projects, and services as well as its accomplishments and plans.

“Malaki ang ginagampanan ng komunikasyon hindi lamang para ipaalam sa publiko ang ating mga programa at serbisyo kundi para ipaalam din sa kanila ang ating mga nagawa at mga plano sa hinarap,” the TESDA chief said.

“Thus, having a network of competent and well-trained information officers will help ensure that the Filipinos will know about the work we are doing for them,” he added.