KNOWLEDGE Channel has signed a partnership agreement with the Philippine Telecommunications Association Incorporated to bring educational content to more households across the country.

Knowledge Channel Foundation President Rina Lopez-Bautista said that through the agreement, a wider audience will be reached and educational shows will be broadcast on cable television 24/7.

“More cable-connected homes in Luzon, Visayas and Mindanao will have access to educational content, allowing more children, parents and their teachers to learn and teach with video lessons 24 hours a day, 7 days a week,” she said.

PCTA President Joel Dabao likened the partnership to a “renewal of vows”.

“Knowledge Channel and PCTA have been working together for a very long time. There is a call for us to step up, to connect everyone because everyone is even further away than ever before,” Dabao said.

Arturo Bayacot, director of the Department of Education in Northern Mindanao, stressed the importance of broadcast media in the learning of students.

“There’s a lot of competencies that can’t be learned only by the printed module, it really has to be backed up by audio-visual. So I think the partnership can go very, very far,” Bayacot said.

Established in 1999, the Knowledge Channel Foundation Incorporated is a non-stock, non-profit organization that broadcasts lessons for elementary and high school student. It also provides professional development for educators.

KCFI is a subsidiary of ABS-CBN Corporation.