MANUEL Urbano, more popularly known as “Mr. Shooli,” will receive the Gawad Plaridel award from the University of the Philippines – Diliman College of Communication for his impressive social commentaries and prominent contributions in multimedia commercial advertising.

He will be given the award on October 11 at the UP Film Institute Film Center’s Cine Adarna.

“Urbano Jr. will be feted for both his unforgettable social commentary in numerous performances across time and media as a peculiar Mongolian figure pondering on Philippine realities, as well as his remarkable contributions to multimedia commercial advertising which are distinguished for their humane values and Pinoy humor,” the university said.

The Gawad Plaridel is the university’s highest award given to outstanding practitioners who are known for their integrity and excellence in various fields of media such as print, radio, cinema and television.