THE UNIVERSITY of the Philippines Broadcasting Association said that GMA Network’s decision to use AI-generated sportscasters sets an alarming precedent that could impact broadcasting and urged the company to address first the problems faced by media workers.

The group made the statement after GMA’s Senior Vice President and Head of Integrated News, Regional TV, and Synergy Oliver Victor Amoroso said that the initiative is aligned with their mission to serve all the communities and to promote inclusivity in reporting.

UPBA said that even if these advancements are inevitable, this should not cause the displacement and replacement of the people who studied the industry and practice of broadcasting.

“The UP Broadcasting Association firmly believes that this move does very little to serve the people as it only sets an alarming precedent that would profoundly impact the future of broadcasting and those who aspire to be in this industry,” the group said in a statement.

It also prodded the network to address common issues faced by media workers.

“Before we welcome innovation and technological advancements, we must first address the realities faced by media workers – contractualization, unfair labor practices, low compensation and lack of benefits,” it said.

“Thus, in the pursuit of advancement and excellence, the true essence of serving the people should not be left behind,” it added.