ANTHONY Victorio Lumicao, a faculty member of the University of Asia and the Pacific (UA&P), has been elected to the Board of Directors of the Marketing and Opinion Research Society of the Philippines (MORES).

Lumicao is the first academic and UA&P representative to join the MORES Board in its nearly 50-year history.

He earned his master’s degree in Integrated Marketing Communications from UA&P in 2015 and a Master of Business degree from the Queensland University of Technology in Brisbane, Australia, in 2019.

Lumicao’s professional background includes serving as Research Manager at Kantar Philippines from 2019 to 2022 and Research Executive at Kantar TNS from 2015 to 2018. Currently, he works as a consultant for Kantar Philippines and Strategic Consumer and Media Incites.

In 2024, Lumicao was invited to serve as a Science and Technology Consultant for the Department of Science and Technology’s E-MarkET commercialization projects.

At UA&P, he teaches Industry and Regional Market Analysis, Business Knowledge Exchange, and Principles of Marketing to undergraduate students.