SEA OIL Philippines, Inc. has named as its market research partner the University of Santo Tomas’ College of Commerce and Business Administration.

A Memorandum of Agreement was signed recently between the university and company officials.

Under the MOA, marketing management students of the university will design, implement, and turn over marketing research deliverables for SEA OIL.

According to Marketing Management Chair Francis Lawrence B. de Jesus, PhD, this will allow the students to achieve “learning outcomes grounded on real-world scenarios from the perspective of the one of the biggest and most respected corporations in the country.”

Students who will conduct the marketing research will be under the supervision of Antonio E. Etrata.

The agreement was signed by Prof. Cheryl R. Peralta, UST Vice-Rector for Academic Affairs, Commerce and Business Administration Dean Leonardo M. Canoy, Jr., and SEA OIL Philippines Vice President for Corporate and Consumer Marketing Jose Jaime Dela Fuente.