STUDENTS of the De La Salle University-Dasmariñas won the top prize in the recently concluded “PANAnaw Awards” conducted by the Philippine Association of National Advertisers.

The team from the College of Business Administration and Accountancy composed of Camille Joeyce Querubin, Hendelle Mari Janiola, Erica Soldevilla, Dae Flores, and College of Science and Computer Studies student Christian May Toledo was declared the champion for its entry, “SMart. SMooth. SMile. #SMallthings” matter campaign.

The team was mentored by CBAA faculty member Michael del Rosario.

Another team from the College of Liberal Arts and Communication, coached by Communications and Journalism professor Marco Polo, bagged a regional prize in the competition.

AB Communication students Dorothy Abejo, Janina Antonio, Rizza Gonzales-Idelfonso, Nicolei Marcelo, Kathleen Vallido placed third in the Luzon regional competition.

PANAnaw is an annual event where the country’s top marketing students in different colleges and universities are given the chance to conceptualize, design, and present a brand communications plan.

The competition serves as a battle arena for future marketing practitioners.